my beauty connection: social media branding
Sarasota, FL | Permanent Makeup | Instagram Branding, Canva Templates, Visual Identity
When Melissa from My Beauty Connection reached out, she was already in love with her logo and business cards, but unsure how to translate that visual identity into an engaging and cohesive Instagram presence. She admired other permanent makeup artists who used before-and-after reels and client-focused content but didn’t know how to move beyond posting simple photos. That’s where I came in.
I used her existing branding as a springboard to create a fully customizable suite of 33 Canva templates, designed to elevate her content across stories, reels, and feed posts. From appointment promos to testimonials and educational content, the templates were crafted to be intuitive, editable, and infused with the clean, luxurious feel Melissa wanted to project. We focused on a soft neutral palette and typography pairing that reflected both her logo’s elegance and the hand-crafted artistry of her work.
Project Highlights:
Developed a plug-and-play Instagram template suite optimized for stories, reels, and posts
Designed a mini brand kit to unify visuals across content: fonts, colors, and best practices
Led a 1-hour personalized Canva training to empower the client to confidently manage her brand moving forward
Honored her existing logo while introducing a system for scalable, client-facing storytelling
This project showcases how I help service-based businesses bridge the gap between their print branding and digital presence, equipping them with beautiful tools that reflect their expertise and attract their ideal clients.
view social template designs below:
