girls inc. totally tailgate 2025: event rebrand
Sarasota, FL | Nonprofit Fundraising Event | Branding, Illustration, Event Collateral
I partnered with Girls Inc. of Sarasota County to rebrand their signature fall fundraiser, Totally Tailgate, for 2025 — an event known for blending football-season fun with a powerful mission: inspiring girls to be strong, smart, and bold.
The creative direction focused on building brand recognition and visual continuity for the event year over year, while also injecting fresh energy, modern illustration, and vibrant personality to reflect the spirit of Girls Inc. and the unique experience of Totally Tailgate.
A bold new Save the Date and printed invitation suite
A coordinated branding profile with custom color palette, type suite, and style guide
A full suite of 8 hand-illustrated, themed icons (from pom-poms and sneakers to megaphones and martinis)
A refreshed, hand-drawn version of the event’s legacy logo - maintaining the original design while giving it a clean, cohesive update for 2025
Print-ready graphics and layout assets for marketing materials and digital promotion
The final deliverables included:
Every element was designed to highlight the empowerment of girls through a football-meets-feminism lens — fun, fierce, and full of momentum. From ticket design to social media graphics, this rebrand helped energize the event’s presence and build hype for a night of celebration, connection, and community impact.
View project gallery below:
