Weiss Pediatric Care rebrand
Sarasota, FL | Pediatric Healthcare | Branding, Illustration, Design Systems
When Weiss Pediatric Care - a long-standing, trusted name in Sarasota pediatric healthcare - began a new chapter under the leadership of Dr. Kesha Stevens, I had the privilege of helping reimagine their visual identity to reflect both legacy and future.
The goal was to create a brand that felt modern, compassionate, and family-focused while staying true to the warmth and handmade feel of their previous branding. Inspired by their beloved office mascot Norman the Giraffe and the original bird logo, I illustrated a custom set of icons and design elements that bring their values of care, connection, and community to life.
Two new logos for flexible application across print and digital platforms
Hand-drawn iconography (giraffe, birds, butterflies)
A joyful, accessible color palette and custom typography pairing
Website banner illustrations
Seasonal t-shirt designs for staff
Coordinated brand collateral including coloring pages, flyers, letterhead, signage, nametags & business cards
The final deliverables included:
Together, we built a brand system that celebrates the heart of pediatric care - warm, welcoming, and full of life - while positioning Weiss Pediatric Care to grow with the next generation of Sarasota families.
view project images, including final designs, previous branding, iconography inspiration & process sketches below:
