SPO nutrition: brand identity & social design

California | Health & Wellness | Logo Design, Branding, Canva Templates

project gallery below:

Marie, a nutritionist and founder of SPO Nutrition, envisioned a brand that was clean, versatile, and welcoming to all, regardless of age or gender. She wanted her logo to be simple but bold, with the ability to scale easily from full name to shorthand ("SPO") depending on use.

I developed a custom logo system and brand identity that included:

  • A flexible wordmark + monogram suite in various lockups and colorways

  • A bold, friendly type pairing to balance professionalism with personality

  • A thoughtful palette of wellness-inspired hues, combining earthy greens and creams with eye-catching oranges, yellows, and grounding navy tones

  • Custom starburst elements for visual cohesion across layouts

To support her digital presence, I also designed a full social media template suite in Canva — including animated posts, stories, slides, and reels — so she could easily create branded content on her own and stay visually consistent while sharing educational tips, service info, and client wins.

The result is a brand that feels fresh, grounded, and uniquely hers, positioned to grow with her business and resonate across her client base.

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